Luxury shopping at Forte Village in high fashion boutiques

Luxury shopping: the evolution of shopping since ancient Greece to the present day Sardinia is the ideal destination for those dreaming of a relaxing holiday by the sea and also the right destination for luxury shopping in the high fashion boutiques of Forte Village.

The English gerund of the verb to shop in Italian indicates the turn from a shop to the other to make purchases that do not include food.

In English, there is also the expression window shopping, a way of saying that refers to the habit of looking at shop windows to imagine or evaluate the purchase of an asset.

The origins of modern shopping are ancient and have their roots in ancient Greek history, and more precisely in the Agora, the term with which indicated the main square of the polis. The Agora was the center of the city, the heart of social, religious, political, and economic life. It’s where trade took place and where you could meet the wholesaler, the retailer, the merchant with his ship, the merchant who carried the goods, and the person who bought from the wholesaler and then resold the goods.

The oldest shopping center in history was in the heart of the Mediterranean: the market of Trajan. The building complex built in brick between 100 and 110 A.D. consists of six floors along which there were more than 150 commercial premises. The market had an area for catering, and traders exhibited a great variety of products from all over the world.

Trade transformed once again during the Middle Ages with the organization of fairs that brought together many buyers and sellers from every corner of the earth. Then, the Renaissance marks the rise of consumerism, the modern market grew fast, and the first forms of personalized marketing and customer loyalty began to make their way.

Consumerism and the culture of fashion in the 19th century made the number of department stores multiply, becoming a high-class women meeting point. The competition marks the beginning of marketing as we know it today, and thanks to the development of markets and the laws of supply and demand, people began to choose products based on price and use coupons or discount codes.

After World War II, television, telephone, and mail-order catalogs followed the age of telemarketing and a few years later that of e-commerce.

Luxury shopping: luxury brands and local handicrafts at Forte Village

At Forte Village, the award-winning resort surrounded by the beautiful Sardinian sea, there is everything you need to have a truly unforgettable holiday: exclusive spa treatments, the great Michelin-starred chefs of national and international cuisine, the enthusiasm and experience of the international champions coaching at the Sports Academy.

But Forte Village also means fashion and luxury shopping. The guests of the resort have at their disposal many boutiques in which to buy the designer garments of the most important Italian and international fashion brands. Brunello Cucinelli, Dolce & Gabbana, Cortigiani, Zegna, Il Gufo, Givenchy, Damiani, Hublot, Gucci, and Velashop are just some of the many brands present in the boutiques of the resort.

Alongside the glittering elegance of luxury brands, some shops display local handicrafts, products that reflect the timeless beauty and charm of local culture in an alternation of decidedly original styles and concepts. Sardinia boasts a rich tradition in craftsmanship and a renowned mastery in ceramic production, beautiful embroidery, and splendid fabrics.

Not to mention the metalwork, the carved woods, the cleverly woven baskets, and the masterpieces of a goldsmith, extraordinary treasures that are not only decorative objects but are real symbols of the island’s folklore. Earrings and necklaces, rings and pendants, rosaries and wedding rings, cufflinks, buttons and brooches used to adorn traditional clothes, are witnesses to a thousand-year-old goldsmith tradition that prefers the processing of silver and gold filigree.

Do you want to live a dream holiday in a true paradise surrounded by the sea and luxury shopping? Discover Forte Village Resort in Sardinia.